Love dad jokes, iced coffee on Summer mornings, and obsessing over the newest bird you saw in your yard?
Welcome!
(IkIk, the dog hair is stuck to my pants too…)
BEFORE DIVING INTO THE GOOD STUFF…
…Can we all agree that traditional About pages are stuffy and lame af?
You’ve seen ‘em.
I’ve seen ‘em.
Most read like professional (also known as, boring) resumes that spew accolades and credentials WITHOUT GIVING THEIR IDEAL CLIENTS ANY INKLING OF A PERSONALITY OR REASON TO WORK WITH THEM.
About pages should be casual, relatable, and like a CONVERSATION with the person you’re wanting to work with!
Since I’m a lady of my word, here’s my promise to you: I, Amber Hopfer will never not once write a stuffy or painfully boring web page, ever ever ever.
And for the record, that starts with mine ;)
Hi, I’m Amber!
I’m an Oklahoma native, a word nerd (to the max!), and in my ‘learning to keep plants alive’ era.
Truly, keeping my fiddle leaf fig alive has been one of my proudest moments. Those are tricky little suckers! IFYKY
I’ve always been a passionate person who enjoys learning and understanding the depths of things. Free will + a search engine can be a dangerous combination.
My notes app is full of ideas and my brain only seems to hold onto lyrics I heard one time ten years ago. I also have like, 8 abandoned journals collecting dust on my bedside table.
I’m a biggg podcast girly and you’ll almost always find me listening to Crime Junkies or The Dating Detectives! On the off chance that I do use my Apple Music subscription (don’t judge Spotify peeps) I’ll be listening to Luke Combs, Taylor Swift, or Post Malone. Weird combo but also, not that weird at all.
And speaking of music, I play my violin when inspiration strikes. In my Highschool prime, I was a state-level violin & viola player. This is something I don’t talk a lot about, and maybe that means I should. So for the sake of casual vulnerability, here she is.
Can’t say I don’t practice what I preach.
Need a ‘lil more?
Of COURSE you do
But trust me, I’m a pro
My copywriting career started before I even knew what copywriting was; when I sold my very first car online
Calling it a “car” is a generous statement. Bitch was a death trap on wheels.
When it came time to write an ad for it, I was really up against a wall. ‘Cause like, who on THIS PLANET willingly buys a psycho car?!
I knew my only chance of unloading that piece of garbage was by writing the most legendary car ad of all time.
The ad was so wild (and honest!) that it went VIRAL. People had never seen a car ad that MADE FUN of the car, and you’ll never believe me but…
WE SOLD THAT BARELY DRIVING JUNKER
IN LESS THAN A WEEK
TO A MECHANIC
…who gave it to his mother-in-law.
Fast forward a couple of years later, I learned that copywriting is like, a real life JOB?!
A job where I not only get to be around the COOLEST ladies in business, but I also get to listen to them pour out their heart to me.
The reasons why they started the business that they LOVE.
The reasons why they love LIFTING UP their ideal clients.
Since that car ad, I’ve turned my love for writing into a deep passion for connecting with people’s love and energies while spinning their genius into words that work.
And while I could use these next couple sentences to tell you how many websites I’ve written, my client’s results, or how many freakin’ awesome referrals I’ve had, it’s not important.
Because what’s important is this:
My clients knew they had an amazing offer that had the power to lift up other people and change their lives.
And instead of settling for ‘good enough’ industry jargon-filled copy and chasing down other rabbit hole ‘problems’, they trusted their intuition and desire for more to bring on someone who could bring their dreams together through words.
And spoiler alert! That ‘someone’ is me :)
To summarize this
whole chabang…
I’m convinced that our meeting is not an accident. I believe you know in your bones that your business is destined for big things, but you feel like you’ve tried #allthethings and are thissss close to the next level, and yet it still feels like something’s holding you back.
And 99% of the time, the problem you’re trying to find is literally in your copy. I’ve seen people go from crickets to booked out just by updating their website copy. Heck, when I finally got around to updating my business’s copy, everything shifted for the better. (Okay but honestly the cobbler's kids NEVER get any new shoes)
The words you say and don’t say ARE that deep, and your copy really is the only thing your people have before deciding to work with you.
I’m telling you this not just because I want to write your ‘site (and blogs, sales pages, emails…) but because I know that your audience cherishes connections and feeling ‘sure’ just as much as you do.
Ohhhhh I see you
Since you’re willing to scroll this far, here’s the things only my truest friends know about me
Which ahem, is now you
Stuffy and boring About pages my ass
I met my husband on a dating app when I was 22. And you can ask anybody, I was not looking for my future husband. Though I now joke around that while my mother warned me about meeting strangers on the internet, I did meet my husband on an app AND built an online business with the coolest strangers you’ll ever meet. Sorry mom.
I have no shame and will try anything once. Axe throwing, pole dancing, and I’m still planning on taking up belly dancing lessons (again, sorry mom)
I’m WEIRDLY good at shuffleboard and croquet. Idk either it makes no sense especially since I cannot, for the life of me, make a basket in a trash can. Which makes it even more fun when I smoke people at mini golf.
I really love cooking! But only in small doses. We go out to eat for Thanksgiving.
I am a huge animal person! I have a couple adorable little dogs (hubby has allergies) and I also ride horses. I am a bronze and silver medalist in the sport Dressage. Horses are my life and I couldn’t imagine a world without them.
When my friends call me for advice, I ALWAYS meet them with the “What energy do you want me to bring?” question so I know what type of responses they want. Sometimes people just want to vent and sometimes they DO want advice to work with.
I hate shaving my legs. But if I don’t, then I look like a AND I QUOTE “baby gorilla”. My ex-bf said that, and there’s a reason (and 10,000 others) why he’s not a current bf. Moving on.
Dad jokes are how eye roll and I love making people laugh. I tell my hubby all the time that one of our future kids will think I’m HILARIOUS and the other will join in the eye-rolling with him.
I’m ‘outsidey’ meaning I love walking through the mountains and then going back to our WELL furnished ‘bnb. I’ve never been camping and I don’t plan on it. If I ever mention my excitement to go camping with you, please call an ambulance.
On that same note, my husband and I got married on a breathtaking Colorado mountainside. Which (of course) had a massive temperature drop 10 minutes before the ceremony, and I was a completely frozen popsicle on my wedding day. But my heart was warm, and it’s something I laugh about on the regular since in fact, I don’t love the cold.
I’m obsessed with soft blankets, fuzzy socks, oversized sweaters, and delicious coffee. Remind me to update this part to margs, late sunsets, the smell of sunscreen, and air conditioning when it’s 10,000 degrees outside again.
I’m SUPER bendy, like darn near hypermobile bendy. Just ask me what I can do with my right arm. I promise you’ll think it’s broken and I love watching people panic!
I’m an INFJ, which basically means I feel everything all the time. This is great for my job since I’m deeply intuitive and understanding so I get in people’s heads easily, but it makes it tricky to navigate my emotions on the daily.
I’ve been in a lifelong battle with my hair. It’s so thick and pretty like…three days a week. If you ever see me with it braided or in a claw clip, just know I lost the battle that day.
I could literally survive on my pasta and homemade spaghetti sauce for the rest of my days and be perfectly content. I have a habit of finding something I love and DEVOUTLY committing my life to it. Que me re-watching Bridgerton for the 95th time.
OH and I quit my job to become a copywriter without a plan in place. Some may call it impulsive, but I call it driven. Since you’re reading this, clearly it’s worked out for me.
My true personality
My man Conrad
Fifi & Smokey!
Hiking in Crested Butte
Holding a baby squirrel!
Chilling with the pond duckies